I have always felt that it is extremely important for spa boutiques to support charitable causes, especially causes that support the local community. One of the most important choices you can make as a business owner is the decision to give back to those in need. It is our responsibility as local business owners to watch out for and contribute to our community‘s welfare.
Your boutique can achieve this goal in a variety of ways. First, you can purchase lines from wholesalers that dedicate a portion of their proceeds to local and global causes. Second, you can host events in your boutique that support worthy causes in the community.
Shopping for a good cause is a more popular consumer focus than ever before.
Customers want to know that the dollars they are spending are helping their community.
Host Events that Support the Community
It’s important to select a cause that is important both to you and your customer. A business’s success should be based on more than just financial performance but also on how the business attempts to improve society. This shows that you care about the community where your business is located and builds loyalty to your retail establishment. Consumers take pride in knowing they support a business that supports worthy causes.
I recently attended a charitable event at a local Boutique. The proceeds of the event went toward a music room at an area children’s hospital. The guests enjoyed food, a band, local celebrities, face painting and photo booths. The Boutique sold t-shirts and held a silent auction.
The community rallied around this event and as a result, it was very successful. The Boutique was well recognized and acknowledged as a business that cares and wants to make a difference. Here are two additional ideas:
Back to School Night Shopping Event—A portion of profits go to the school of your choice.
Holiday Event—Select a couple of shopping days over the holidays where a portion of proceeds will be donated to a worthy cause. Your clients can holiday shop for their loved ones while knowing their shopping dollars are making a difference.
Dedicate a portion of your proceeds to a worthy cause….
The term shopping for a cause means dedicating a portion of your retail profit to companies that support charitable organizations.
The holidays are a great time to promote the gift items in your Boutique that support a cause. Consumers usually like to donate to a charity over the holidays, typically after purchasing holiday gifts. Carrying a nice representation of products that support worthy causes allows the consumer to be able to buy a gift for a loved one as well as make a donation. Make sure your staff is knowledgeable about the products so they can relay this information to your customer. Shopping that combines both the good feeling of gift-giving and that of charitable giving is a win-win for everyone.
Companies that Give Back
So many companies in the spa, salon, and retail realm now focus on giving back! Here are just a couple favorites:
Burts Bees—portion of their proceeds go to supporting environmental causes
31 Bits—jewelry line that help gives back to the women of Uganda so they can earn an income and assist with education, healthcare and counseling