Joseph Britton- Content Marketing Manager Chicago

Name:  Joseph Britton

Years in the Wellness/Beauty Industry:

13 years as Spa/Salon Management and Leadership.

Most Memorable Tip (monetary, gift or advise):

My previous general manager, Greg, gave my most memorable tip to me.  He had a knack for getting people to follow him.  I considered him a magnetic leader. He taught me that building a rapport with your staff is in the every day and simple things, like checking in on them and offering to help with simple tasks.  By doing this each and every day they see your concern and care for them.  That is how you get a team to follow you, by caring about them.

How did you choose a career in the Wellness industry?

Actually, I got into this industry by accident. I had been working in the service industry previously and was looking for something new. I applied for and was given an assistant manager position in a salon. From there, I moved into management because of my ability to be professional and organized. I love the idea of creating an environment where people can enjoy themselves while building a team. I was surprised by this choice, as I always thought I'd be in academia or a more traditional career path.

Greatest reward of doing the work?

The most rewarding aspect of this industry is having a team that feels like a family. I really love having a job I enjoy coming to each day. Being part of a tightly knit community that looks out for each other.  I felt that way from my first days at Balance & Fitness Chicago until now.

Top two things you wish or would like to change in the industry?

Changes I would make an industry are the following: First of all, education for the guest. I would like to find a way to explain the process that goes into creating the perfect spa day from the planning, preparation and execution that makes everything seem so easy. I think it would make for better consumers if they knew how it all works so they could create a better part to the process.  Secondly, I would eliminate Yelp. I do appreciate and recognize the importance of feedback.  However, Yelp seems not to be able to provide that balanced feedback.  The formulas and guidelines for reviewers do not seem to be realistic in terms of the balance of positive and negative feedback.

Who is your Mentor and why?

My mentor is my grandmother. She's 90 years old and she lives in Lapeer Michigan. She is so positive and giving!  She finds great joy in her life as a mother, grandmother while contributing to her church and her community. She taught me the meaning of staying positive, when it's so easy to be negative. A funny thing about her is, that no matter how often I see her, which is often, she still asked me the same three questions. 1) Are you okay? 2) Are you hungry? 3) Where you going to sleep tonight? These three simple questions remind me every time I see her to keep it simple and to stay positive.

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