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Patti Biro is the owner and founder of Patti Biro and Associates, a boutique consulting firm specializing in creating brand enrichment through special events, retail consulting, and education in the personal care products, spa and wellness industry. Patti’s presentations focus on creating value, retail sales and increasing marketing sizzle for clients ranging from day spas, medical spas, boutique hotels, hospitals, wellness and fitness centers to manufacturers and educational centers. In addition to owning a “pop up” wine accessories store, Patti is a much requested presenter at spa and wellness industry trade shows and a frequent contributor to leading magazines such as Skin Inc., Les Nouvelles Esthetique and Spa Magazine, Skin Deep, and Nails Magazine.

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