Wynne Business

About Us



Your company is dedicated to delighting its customers, guests and patients. 

You are the economy’s “experiential enterprises,” the beauty, spa, wellness, health, fitness, retail and hospitality businesses, and you face fierce competition and intense public scrutiny. Costs and complexity are increasing. Your employee talent pool is shrinking.

  • How can you build a company–and  team–that will win more 5 star reviews on Yelp, Google+, and Trip Advisor?
  • How can you turn that customer delight into profit?

Consulting and Education for Experiential Enterprises

Wynne Business was born 20 years ago, when award-winning Preston Wynne Spa in California decided to share its unique and proven formulas, tactics and tools for turning customers into passionate lifelong fans. 

Creating world-class Customer Experiences (CX) goes far beyond delighting customers. It sets up a virtuous cycle that helps you grow sales. It enables you to avoid wasteful refunds, returns and comps. Employees prefer to work with happy customers, so great CX reduces employee turnover and makes it easier to recruit new talent. Happy customers are loyal, generate positive word of mouth, and write glowing reviews. So companies with excellent CX spend less on marketing–and they don’t have to give away the store on Groupon or TravelZoo to bring in new business. That boosts profit–along with the value of the company.

The spa and beauty industry, where our roots are, is one of the most influential and fast-growing verticals in new Experiential Economy. As the spa industry has grown, Wynne Business has grown with it, offering our customer-service, loyalty-building and talent-management education and consulting to businesses in health, hospitality and retail.

Spa and Salon Management Education and Consulting

Our signature spa management seminar, the Spa Director’s Management Intensive, is offered as a live workshop as well as a self-paced, online spa management certificate program. Our popular spa employee training program, Selvice, integrates five star customer service and customer-centered sales skills.

Our spa industry clients include day spas, salon spas, hotel spas, resort spas, club spas, wellness spas and medical spas, as well as entrepreneurs planning spa startups. Our industry clients include vendors of professional products and equipment, as well as investors and real estate developers. We also advise on spa valuations for sellers seeking an exit and potential spa acquirers.

International Experience

lisa-starrLisa M. Starr brings over 30 years of experience in the beauty and wellness industry to Wynne Business, where she is the Senior Consultant and a business startup specialist.

Lisa served as GM of a high profile chain of Spa-Salons on the East Coast for 12 years. Her strong practical business background includes operations and finance, marketing and advertising, inventory management, human resource development, and business process improvement.

A top-rated international speaker and educator, she is a frequent presenter at industry trade shows such as the IECSC, ISPA, Spa & Resort Expo, and the Spa Asia Wellness Summit. She is the Director of Community for Booker, and a prolific writer and blogger for industry publications.

Lisa leads regular Wynne Business seminars, including the Spa Director’s Management Intensive and The High Performance Spa, conducting programs in the US, China, Africa, Eastern Europe and South America. Consulting clients include day spa start-ups and turnarounds, medical spas, hotel spas, hospitals, fitness clubs, and salons.

When she is not traveling the world, Lisa makes her home in Philadelphia, PA.

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