Antony Whitaker is the ultimate educator and motivator, with a worldwide reputation based on more than 30 years’ experience in the hairdressing industry. He is internationally acclaimed as a gifted, multi award-winning stylist-turned-educator, motivator, business coach and best-selling author.
Starting his career as a stylist with Vidal Sassoon in London, Antony spent ten years with the group, becoming a trainer and creative director before, in search of fresh challenges, opening his own salons in Australia in 1990 and cementing his industry standing with a string of awards for team-building, salon design and marketing, education and photography.
He was also named Australian Hairdresser of the Year twice. Based in the UK since 2004, Antony has developed a global reputation as a passionate and inspiring business presenter, having taken his message on management, money, marketing, team-building and retailing to more than a quarter of a million hairdressers in more than 40 countries. Meanwhile, his GROW series of books has set new benchmarks of business excellence for salon owners and managers.
Antony is now recognised and highly respected worldwide as one of the industry’s leading lights. He has continued to pick up international industry awards, while his photographic images and business articles have been published in more than 50 trade and fashion magazines. ‘Grow My Salon Business’ is an education company specifically for the hair and beauty industry established by Antony and his partner in life and business, Melinda.
The business is constantly evolving and developing new content and educational product with the goal to make salon businesses more successful by engaging, educating and inspiring hairdressers everywhere to develop their business skills through a combination of the very best in educational resources, coaching and live seminars.